It's Time for Gun Sense

Complete Advertising Program - Complete

2013

GREY (Canada)
e: awards@greycanada.com

Client: Moms Demand Action for Gun Sense in America Ad Agency: GREY (Canada) Chief Creative Officer: Patrick Scissons Copywriting: Patrick Scissons Art Direction: Yusong Zhang, Rob Trickey Agency Producer: Karen Blazer, Vikki Kuzmich Studio Artist: Patty Groff Account Supervisor: Laura Rovinescu Agency Planner: Malcolm McLean Associate Content Director: Marshneill Abraham Production Company: Sugino Studio Director/Photographer (How Many Rounds?): Eden Robbins Producer (How Many Rounds?): Dan Arki Editing Company: PosterBoy Edit Editor (Deja Vu): Griff Henderson Editor (How Many Rounds?): Danica Pardo Production Company: Untitled Films Director (Documentary): Hubert Davis Producer (Documentary): Tom Evelyn, Lexy Kavluk Editing Company: Rooster Editor (Documentary): Dave De Carlo Editor (Case Study): Drew Stevenson Special Effects: The Township VFX Executive Producer (How Many Rounds?): Amanda Lariviere VFX Artist (How Many Rounds?): Andres Kirejew Sound Studio: The Eggplant Collective Sound Design (How Many Rounds?): Rocco Gagliese Post Production: Alter Ego

To build public support for common-sense gun legislation we asked America one simple question: Does it make sense? In film, hundreds of fired gun shells each represented a mass shooting. Easter weekend saw moms delivering baskets to news media, highlighting the fact that Kinder chocolate eggs are banned in the US – while assault weapons aren’t. Plus, a controversial print campaign featuring children with guns attracted the attention from more than 200 million people worldwide.