Héma-Québec Rebranding

Complete Design Program - Complete

2014

Justin Bechard
t: 418-717-0057
e: jbechard8@gmail.com
w: behance.net/justinbechard

Student: Justin Bechard Program: Graphic Design School: Cégep de Sainte-Foy

I was tasked to create a more calming and reassuring atmosphere and put the emphasis on humanity, sharing and mutual aid for the company's fictional new branding. I decided to mix two contrasting color, a smooth Pantone 304c with a raspberry tinted red. The blue really makes the difference since it brings the medical look and the confidence Héma-Québec needs to inspire its volunteer.