Cheer Box

Advertising/Non-Traditional - Single

2010

Cossette
t: (416) 306-6728
e: angela.pagliaroli@cossette.com
w: cossette.com

Client: General Mills Canada Ad Agency: Cossette Chief Creative Officer: Dave Douglass, Pete Breton Creative Direction: Daniel Vendramin, David Daga Art Direction: Daniel Vendramin Copywriting: David Daga Account Director: Janis Lindenbergs Account Manager: Mary Park

Our idea was to alter the Cheerios box packaging, creating a simple way for people across Canada to send their words of encouragement to our athletes.Over 40,000 inspirational postcards were mailed to Vancouver, displayed on giant 'Cheer' walls, and ultimately delivered to the athletes themselves.