Volkswagen - Logs

Advertising Photography - Single

2013

Instil Productions
t: 416-596-6587
e: info@instilproductions.com
w: instilproductions.com

Photography: Philip Rostron Digital Imaging: Instil Productions Copywriting: Neil Shapiro Art Direction: John Larigakis Creative Direction: Dean Lee, Cosmo Campbell Ad Agency: Tribal DDB Berlin

Side Assist technology allows Volkswagen drivers to see what’s in their blind spots. We edited shots of roads to represent what a driver might miss without Side Assist. On first glance someone might not realize what’s been removed, but when further inspected they’d see that not only has a chunk of scenery gone missing but also a vehicle on the road. A potentially deadly oversight for a driver without Side Assist.

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