Staple

Annual Report - Single

2014

WAX
w: wax.ca

WAX Ad Agency: WAX Client: Calgary Society for Persons with Disabilities Design Director: Monique Gamache Creative Direction: Trent Burton Art Direction: Hans Thiessen Designer: Hans Thiessen Copywriting: Trent Burton, Elise Russell Photography: Johann Wall Printing Company: Blanchette Press

With funding being cut, there was more impetus than ever to use the annual in an unconventional way. Using the insight that “being handicapped is hard” we decided to make the annual hard to read (hence the single staple) and to a lesser extent, hard to look at. We told the story of a client over a day using stark, journalistic photos and honest language that doesn’t pull any punches.