Make Perfect Even Better
Annual Report - Single
2014
DDB Canada and Karacters
e: paige.calvert@ddbcanada.com
w: karacters.com
DDB Canada and Karacters Executive Creative Direction: Cosmo Campbell / Dean Lee Senior Designer: Tim Hoffpauir Designer: Chloe Lan Copywriting: Clayton Dach Illustration: Tom Froese Production Artist: Laurel Miller Agency Producer: Dana Rudelier Account Director: James Pelletier Account Supervisor: Roger Nairn
Cross-border shopping is hurting the BC economy, and our egg farmers are under threat from low-cost, mass-produced US eggs. We created this annual report to focus stakeholder conversation on how the Board is addressing market challenges, highlighting the care and attention that goes into producing BC eggs and to get the industry to rally behind the Board’s innovative approach. This tactile piece delivered on that promise in an friendly and engaging way.