La Vie est Bell

Environmental/Signage - Series

2014

Circo de Bakuza
t: 5142781548
e: vanessa.coluccio@circodebakuza.com
w: circodebakuza.com

Circo de Bakuza Executive Producer: Vincent Drolet Creative Direction: Julie Brassard, Laurence Pasteels Art Direction: Patricia Tremblay Designer: Catherine D'Amours, Vanessa Pépin, Claudine Boulanger, Logan Dufrene, Julia Modesti Graphic Designer: Isabelle Bourgault, Bernard Lachance Writer: Elyse Noel De Tilly, Thierry De Greef Animation: Benoit Fortier Programmer: Pyranha Music/Sound: Jeanseb Roux

The agency’s mandate was to highlight Bell’s longstanding sponsorships of Quebec festivals. The strategy included various levels such as an experiential component, a video booth, décor, and innovative visual elements such as a unique typography, graphics, illustrations, and motion design, all created using fractioned pieces of Bell’s logo as inspiration, creating a surprising, distinctive presence at summer festivals.

Share