Le Garde-Manger Pour Tous

Pro Bono Design - Series

2014

Cossette Communication Inc.

Cossette Communication Inc. Chief Creative Officer: Antoine Becotte Creative Direction: Sacha Ouimet, Vicky Morin Art Direction: David Théroux, Léo Breton-Allaire Copywriting: Vicky Morin Account Coordinator: Pascale Chassé, Benoit Legendre, Mélissa Gilbert Agency Producer: Martin Lemay Illustration: David Théroux Communication Planner: Nathalie Poulin, Garde-Manger Pour Tous

The Ask: Raise awareness and generate donations for Le Garde-Manger Pour Tous a not for profit that feeds children without access to a healthy, balanced lunch.The Challenge: Le Garde-Manger Pour Tous was not well known.The Solution: Playfully illustrated organs, coupled with a contrasting description of the symptoms of malnutrition. The initial feeling of comfort, followed by discomfort highlighted the gravity of the situation, raised awareness of Le Garde-Manger Pour Tous, and encouraged donations.

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