Hangar 29

Complete Design Program - Complete

2014

Les Entreprises Vagabond

lg2 boutique Client: Les entreprises Vagabond Ad Agency: lg2 boutique Creative Direction: Jacques De Varennes Art Direction: Mira Gauthier, Jacques De Varennes Mac Artist: Marc Rivest, David Boivin, Sylvain Grégoire Photography: Benoit Bruhmuller, Marc Couture Producer: Julie Pichette Account Executive: Eve Boucher Account Planner: Catherine Darius

The goal was to develop a new brand platform designed to secure category dominance for the 47 Vagabond, Zabé Jeans, and Jeans Plus stores by bringing them together under a single identity. Our job was to revitalize perceptions of the stores by repositioning them in a distinctive way.