Amola Salt Branding & Packaging

Food - Series

2014

arithmetic creative
t: 778 322 1558
e: info@arithmeticcreative.com
w: arithmeticcreative.com

arithmetic creative Creative Direction: Margherita Porra Photography: Makito Inomata Graphic Designer: Margherita Porra

Tasked with the redesign of a popular salt brand, we began by studying the rich history of salt trading merchants working in old port towns. We then painted the brand story with intricate decorum & distinct letterforms. Typefaces were selected for their mechanical, industrial traits to illustrate salt’s legacy. The end result is a visual language that blurs the line between necessity & luxury, masculine & feminine all while straddling the gifting and food categories.

Share