PICNIC Packaging

Complete Packaging Series - Complete

2014

TAXI Canada
t: 416.598.4750 ext. 3234
e: taxi2awards@taxi.ca
w: taxi.ca

TAXI Canada Ltd. Creative Direction: Dave Watson Writer: Marko Pandza Designer: Kammy Singh, Kimberley Pereira Print Producer: Tara Greguric Mac Artist: Dave Kinsella, Pam Cohen Account Director: Karlee Bedford

Busy people want food that’s delicious, unpretentious, and affordable, so we gave them a PICNIC. It’s a brand that stands for the kind of quality and charm you’d find in your own wicker basket on a sunny day in the park. Drawing inspiration from a classic picnic staple, the watermelon, we developed packaging for the entire product menu, including: salads, sandwiches, soups, wraps, coffee, juice and smoothies.