Ghostbusters

Consumer Magazine - Single

2015

DDB Canada
t: 604-687-7911
e: paige.calvert@ddbcanada.com
w: ddbcanada.com

Company: DDB Canada Executive Creative Direction: Dean Lee, Cosmo Campbell Creative Direction: Josh Fehr Associate Creative Director / Art Director: Daryl Gardiner Copywriting: Geoff Vreeken Illustrator / Designer: Jack Curtis Agency Producer: Matthew Sy Account Director: Roger Nairn

To get Canadians talking about Netflix, we created minimalist movie posters for Netflix titles, and signed them all off with our campaign line, “You gotta get it to get it.” These were designed to fuel a feeling of “missing out” in those not yet subscribed to the service.