Magic Mop

Billboard - Single

2015

lg2

Company: lg2 Creative Direction: Luc Du Sault Art Direction: Vincent Bernard Illustration: Marc Rivest, David Boivin, Vincent Bernard Project Manager: Eve Boucher Agency Producer: Julie Pichette Production Company: Nova Film Director: David Poulin Producer: Dominik Beaulieu Media Agency: Touché! Video Production: Nova Film Handyman: Sébastien Bolduc, Nicolas Jenkins Billboard: Astral Client: Pierre Hamon

To promote the Quebec City Magic Festival, we created a magic trick on a billboard in the heart of downtown Quebec City. It featured a man magically gluing the poster onto the billboard without touching the broom. The secret? Magnets control the mop. But don’t tell anyone.