The Window Project

Out-of-Home - Single

2016

FCB Toronto
t: 416-483-3600
e: jon.flannery@fcb.com

Company: FCB Toronto Chief Creative Officer : Jon Flannery VP Creative Director : Jeff Hilts, Nancy Crimi-Lamanna Art Director : Jeff Hilts, Naeem Walji Writer: Nancy Crimi-Lamanna Agency Producer: Rea Kelly Videographer: Jorge Vasconez Group Account Director : Anabella Mandel Project Manager: Lindsay Hann VP Director Strategic Planning: Heather Segal Digital Strategist: Emma Cunningham Account Planner: Spencer MacEachern VP Corporate Communications Manager : Stephanie Sipe VP Technology: Corey Messom Production Company: Blue Square, Globacore Interactive Principal: David McGuire President : Ben Unsworth Business Development: Mike Phillips Editing Company: School Editing Executive Producer: Sarah Brooks, Emily Torontow Editor: Lauren Horn

During the holidays, domestic violence increases 30%. “The Window Project” turned a typical holiday window into an opportunity to make a difference. Using animatronic technology, we portrayed a classic Christmas scene with a shocking twist. Every 60 seconds, the dad struck the mom and the kids recoiled in fear. A text allowed passersby to stop the violence from recurring – and to make a donation to help end domestic violence any time of year.

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