Raise the Pride

Out-of-Home - Single

2015

J. Walter Thompson Canada
t: 416-729-5758

Company: J. Walter Thompson Canada Chief Creative Officer: Brent Choi Creative Direction: Ryan Spelliscy, Patrick Schroen, Braeden Laverty (Shanty Town Inc.), Santiago Fernandez-Concha (Shanty Town Inc.) Technical Lead: Patrick Schroen Art Direction: Alex Newman, Braeden Laverty Copywriting: Santiago Fernandez-Concha Brand Engagement Director: Victoria Radziunas Producer: Matt Hamilton Photography: Henrieta Haniskova Animation: AXYZ

For World Pride 2014, we launched #RaiseThePride to not only expose the hate toward the LGBT community on social media, but fight against it, in real-time. Connected to Twitter, our flag instantly lowered to half-mast with every gay slur and rose to the top, high and proud, with every positive tweet empowering everyone and their network to become an ally in the fight for equality and acceptance.

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