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Out-of-Home - Single

2016

Leo Burnett, Toronto

Company: Leo Burnett, Toronto Chief Creative Officer: Judy John Creative Direction: Lisa Greenberg Group Creative Director: Anthony Chelvanathan, Steve Persico Art Direction: Anthony Chelvanathan Copywriting: Steve Persico Group Account Director: Natasha Dagenais Account Supervisor: Kayla Osmond Production Company: Skin & Bones

In 2015, one month before a federal election, RTR wanted to make the issue part of the debate. A neighbourhood space was covered with a sign suggesting a shelter would be moving in. Within hours, the desired reaction flooded the community and press: “We don’t want the homeless in our neighbourhood, stick them somewhere else.”This was followed by RTR’s POV: “We don’t want shelters either. We want long-term solutions”.

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