Snow

Out-of-Home - Single

2014

lg2
t: 514-281-8901
w: lg2.com

Company: lg2 Senior Partner, Vice-President, Creative Director : Marc Fortin Art Direction: Mathieu Dufour Copywriting: Marie-Ève Leclerc-Dion Account Supervisor: David Legendre Account Executive: Safia Dodard Print Production: lg2fabrique Media Agency: Touché! PHD

Anti-dandruff shampoo Selsun Blue is a seasonal product, as flakes are more common in the winter due to the drier air in homes. To remind people that dandruff can take you by surprise just like a snowstorm during this time of the year, the brand used actual snow to communicate the message. A series of outdoor posters featured people with or without flakes depending on the temperature and accumulation of snow on their heads.