Haircuts

Billboard - Single

2011

Leo Burnett
e: rebecca.adams@leoburnett.ca

Chief Creative Officer: Judy John Creative Direction: Judy John, Lisa Greenberg Writer: Steve Persico Art Direction: Anthony Chelvanathan Group Creative Director: Sean Barlow, Paul Giannetta Print Producer: David Eades Ad Agency: Leo Burnett, Toronto

James Ready launched a billboard campaign in Beer Store parking lots to help their loyal drinkers save money for beer.The billboards promoted services like ‘Free stylish haircuts’ and ‘Free semi-professional portraits’. Then, on the specified date,J.R. gave free haircuts and took free portraits for all who showed up. The money our drinkers saved on a haircut or a portraitcould then be spent on James Read Beer. Everybody wins and everybody drinks more J.R. Beer.