Music for Memory Project

Public Service/Charity - Series

2016

J. Walter Thompson Canada

Company: J. Walter Thompson Canada Chief Creative Officer: Ryan Spelliscy Associate Creative Direction: David Taylor Copywriting: Joy Panday, Saro Ghazarian Art Direction: Fred Roberts, Denise Cole Designer: Sam Johnstone Agency Producer: Caroline Clarke, Kristen Neamtz, Sherri O'Donnell Production Company: Pirate Account Executive: Andrew Rygiel

Working with the Alzheimer Society under the guidance of social worker Dan Cohen, we created the Music for Memory Project – an initiative to get iPods into the hands of people with Alzheimer’s.How? By creating a concert series headlined by John Mann of Spirit of the West, who was diagnosed with Alzheimer’s a year prior. By commissioning limited edition posters.By strategically placing over 300 donation boxes across the Toronto area.