Assassin's Creed Syndicate posters
Art Direction - Series
2016
Bleublancrouge
t: 1-514-875-7007
e: jrouxel@bleublancrouge.ca
w: bleublancrouge.ca
Company: Bleublancrouge Client: Ubisoft Canada, Lucile Bousquet Executive Creative Direction: Jonathan Rouxel Art Direction: Julien Hérisson Copywriting: Dominique Bulmer, Adrien Héron Illustration: Stéphane Casier Agency Producer: Lisanne Auger-Bellemare Account Director: Isabelle Harvey Account Coordinator: Leah Leger Content and Media Manager : Philippe Karl Raposo Media and Creative Specialist : Marie-Ève Arsenault Content & Creative Coordinator : Garinne Bechakjian
The goal Assassin’s Creed Syndicate, a video game set in 1868 London, is to lead the lower classes to revolt against the authorities and institutions that oppress them. So we created a series of Victorian-style posters that each depict a different facet of the class injustice and exploitation which was rampant during that period, in order to incite consumers to fight back against the authorities by playing the new game.