Grow Grass Anywhere

Craft-Typography - Single

2016

Traffik an SGSco Company
t: 416-535-4131
e: info@traffik.ca
w: traffik.ca

Company: Traffik an SGSco Company Client: Scotts Miracle-Gro Canada Executive Creative Direction: Troy Mcguinness & Cam Boyd Creative Direction: Doug Maugham Copywriting: Jake Bogoch Production House: Studio M Account Supervisor: Joe Cameron Account Manager: Dayla Ledger Agency Producer: Kathryn Brown

This video begins in a windowless industrial basement. A man sprinkles soil and grass seed on the floor. He adds water, shapes the mud with his hands, and leaves. A time-lapse begins. Grass sprouts and grows. Finally, the video reveals that the grass seed had been hand-formed into a coupon. Viewers could click and download it. To make the coupon, the image was projected, painstakingly hand shaped, and carefully watered for two weeks.

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