Kings and Queens of the Court

Craft-Typography - Series

2015

Leo Burnett, Toronto
t: 416-925-5997
e: kristine.lippett@leoburnett.ca

Company: Leo Burnett, Toronto Chief Creative Officer: Judy John Creative Direction: Judy John, Lisa Greenberg Copywriting: Steve Persico Art Director: Anthony Chelvanathan Executive Producer: Franca Piacente Agency Producer: Laurie Filgiano, Kim Burchiel Group Account Director: David Kennedy Photography: Raina+Wilson Production Company: Sons & Daughters, Beno & Wolf Producer: Dan Ford Director of Photography: Darrin Klimek

TSN, The Sports Network, is the official broadcaster of the U.S. Open Tennis Tournament. To promote TSN coverage we created a new media space at local tennis courts with the use of 15,000 tennis balls. We directly targeted courts because during tournaments people get inspired to play tennis and flock to local courts. People could take a ball with the brand message on it.Viewership jumped 24% (+2 million people) compared to previous year.

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