Emergency Room / Joke / Movies

Branded Content - Series

2015

DDB Canada
t: 604-687-7911
e: paige.calvert@ddbcanada.com
w: ddbcanada.com

Company: DDB Canada Executive Creative Direction: Dean Lee, Cosmo Campbell Creative Direction: Josh Fehr Associate Creative Direction / Copywriting: Neil Shapiro Art Direction: John Larigakis Animation House: Yeti Farm Creative VP, Director of Client Services: Patty Jones Account Coordinator: Natasha D'Souza Strategy: Rob Newell, Matthew Nelson Digital Strategist: Derek Lau, Jacqueline Lee Agency Producer: Matthew Sy Audio House: Wave Productions Sound Design: Craig Warrian Account Director: Svetlana Connolly

Instead of forcing teens to watch an ad about milk we created something they’d want to watch. Snack Time is an animated web series with no traditional branding or call to action. However, every episode centres around milk and the snacks that go best with it. The perfect thing for teens to enjoy in their downtime when they’re relaxing, and probably thinking about having a snack.