The Most Helpful Measuring Tape in the World

Leaflets/Brochures/Media Inserts - Single

2015

Leo Burnett, Toronto
t: 416-925-5997
e: kristine.lippett@leoburnett.ca

Company: Leo Burnett, Toronto Chief Creative Officer: Judy John Creative Direction: Lisa Greenberg Group Creative Director: Morgan Kurchak, Karen Larmour, Steve Persico, Anthony Chelvanathan Copywriting: Steve Persico Art Direction: Anthony Chelvanathan Agency Producer: Anne Peck Senior Vice President, General Manager: David Kennedy Group Account Director: Natasha Dagenais Account Director: Danielle Iozzo Account Executive: Rebecca Simon Planner: Lisa Hart

To get people to reference their IKEA Catalogue more often, especially when they’re thinking of making changes to their home, we gave them a useful tool with their catalogue: a measuring tape.Our IKEA measuring tape featured popular items at their exact cm length and drove people to a page in the catalogue where they could see options and get more info. It was created to inspire to pull out their catalogue again and again.