Every Meal's a Happy Meal

Experiential/Event - Single

2016

Cossette
w: cossette.com

Company: Cossette Chief Creative Officer: Peter Ignazi, Carlos Moreno SVP, Creative Director: David Daga Creative Direction: Joe Piccolo Copywriting: Rachel Abrams Art Direction: Natalie Mathers, Michael Siegers Agency Producer: Colleen Floyd, Risa Sone Account Executive: Lindsay Kerr Account Supervisor: Heather McCann Account Director: Nevena Djordjevic EVP, Client Leadership: Valerie Swatkow VP, Strategy & Planning: Michaela Charette Project Manager: Nicole McArthur, Gabriel Rodrigue Production House: Skin & Bones Editing House: Soda, Saints Editorial Audio House: Silent Joe Colourist/Transfer: Alter Ego Client: Ronald McDonald House Charities Canada

For over 10 years, 10¢ from every Happy Meal was donated to Ronald McDonald Houses in Canada. To show guests the impact they’ve made, every meal served at all 1,400 restaurants was served in a Happy Meal box along with a handwritten, heartfelt thank you card from a family staying at Ronald McDonald House. An online gallery featuring all of the cards along with a video of the event were shared through various social channels.

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