Day of the Dead

Point-of-Purchase/In-Store Ad or Promotion - Series

2014

Zulu Alpha Kilo
t: 416-777-9858

Company: Zulu Alpha Kilo Chief Creative Officer: Zak Mroueh Executive Creative Direction: Shane Ogilvie Design Director: Mooren Bofill Art Direction: Jenny Luong Writer: Nick Asik Illustration: Jenny Luong Studio Artist: Brandon Dyson Agency Producer: Kate Spencer Group Account Director: Kate Torrance Account Director: Dic Dickerson Account Executive: Devina Hardatt Client: Modelo Molson Imports LP, Stewart Priddle, Lindsay Wilson, Courtney Murgatroyd Media Agency: MEC Media Agency Planner: Wes Wolch, David Stanton, Sammy Rifai

To celebrate Day of the Dead, Corona created three limited edition cans featuring skull artwork inspired by Mexican street art. Supporting mass and digital creative featured the cans alongside additional sugar skull illustrations. Each skull asked consumers to question if they were living a life worth celebrating. Demand for the posters became so high that we created additional postings featuring tear-away posters that people could take.