Koodo Choose Happy Design
Complete Advertising Program - Complete
2016
Camp Jefferson
t: 416-934-8401
e: info@campjefferson.com
w: campjefferson.com
Company: Camp Jefferson Client: Koodo Mobile Executive Creative Direction: Paul Little Associate Creative Direction: Julie Nikolic, Chris Obergfell Designer: Andrew Passas, Mo Bofill VP, Marketing Communications: Dan Quick Director, Marketing Communications: Lise Doucet Manager, Marketing Communications: Dragana Simao SVP, Managing Partner: Peter Bolt VP, Director of Planning: Andre Louis VP, Director of Client Services: Edith Rosa Account Director: Lisa Taylor Account Supervisor: Melanie Abbott, Suyi Hua Account Executive: Sabrina Zavarise VP, Director of Social and Innovation: Ian Barr Social Content Strategist: Chris Campaner Copywriting: Paul Little, Rich Cooper, Michelle Colistro, Stefan Wagner Art Direction: Caroline Friesen Director of Integrated Production: Jen Mete Production Coordinator: Lily Tran Production House: Mike Perry Studios w/ Suneeva, 1st Avenue Machine & MOM Director: Mike Perry, Karim Zariffa, Julien Vallée, Eve Duhamel Executive Producer: Geoff Cornish, Sam Penfield, Richard Ostiguy, Tom Hutch Artist Representative: Laura Beckwith Head of Production: Lisanne McDonald Line Producer: Annya Williams, Guillaume Vallée Director of Photography: Anna Wolf, Simon-Pierre Gingras Photography: Scottie Cameron Animation Director: Mike Perry Animator: Lizzi Akana Editorial House: 1st Avenue Machine Editor: Marc-Antione Croteau Transfer: Ricart & Co. Colourist: Seth Ricart Online: 1st Avenue Machine Online Artist: John Loughlin Audio House: Apollo Studios Audio House Producer: Daenen Bramberger Audio Engineer: Spencer Hall Development: Ransom Profit Lead Developer: Heung Lee Technical Lead: Thomas Schemmer Developer: Tony Valderrama
As part of Koodo Mobile's 'Choose Happy' brand positioning, we needed to create an extensive brand platform that was the framework for all the brand communication. From ads to channel branding to other video content.At the core of this design system was a modular blend of animated type, GIFS, stop motion, and animation. All of it designed to make people feel happy as we gave them reasons to Choose Happy.