Street Waxing
Experiential/Event - Single
2014
Lowe Roche Advertising
t: 416-927-9794
e: breanne.obrien@loweroche.com
w: loweroche.com
Company: Lowe Roche Advertising Executive Creative Direction: Sean Ohlenkamp Copywriting: Jeremy Richard, Eli Joseph Art Direction: Ryan Speziale, Kuunal Jagtianey Agency Producer: Shannon Farrell Production Company: Motion Pantry Editing Company: Motion Pantry
Fuzz Wax Bar was the first wax-only bar in the city of Toronto. But with awareness waning, Fuzz wanted to get their name out there. Since Fuzz is based in Toronto, we set our scene in the busy downtown streets of the city. We invited passers-by to be the ‘waxer’ by tearing a ‘wax-strip’ off a male model, simulating the hair removal process for hundreds of viewers.