Skip Starbucks Saturday

Experiential/Event - Single

2014

GREY
e: awards@greycanada.com
w: greycanada.com

Company: GREY Client: Moms Demand Action for Gun Sense in America Chief Creative Officer: Patrick Scissons Creative Team: Jay Melnychuck, Logan Gabel, Rob Trickey, Patrick Scissons, Sue Kohm Producer: Vikki Kuzmich Account Service: Laura Rovinescu PR Agency: Berlin Rosen Editor (Case Video): Lauren Horn

Moms Demand Action was against Starbucks allowing the public to carry armed weapons inside their stores. More than a boycott, Skip Starbucks Saturday featured social posting of photos & videos, morning coffee drops to media, mom rallies and clever guerilla tactics at Starbucks like asking the barista for an “extra shot of gun sense” when ordering. On September 18, 2013 Starbucks CEO Howard Shultz bowed to public pressure and changed the corporate policy.