Better Tomorrows: Kael

Young Blood Television - Single

2015

J. Walter Thompson Canada
t: 416-729-5758

Company: J. Walter Thompson Canada Chief Creative Officer: Brent Choi Executive Creative Direction: Ryan Spelliscy Art Direction: Cindy Marie Habana Copywriting: Mike De Candido Broadcast Producer: Raquel Rose Production Company: Sons & Daughters Director: Mark Zibert Executive Producer: Joan Bell, Sam McLaren Post Production Company: Panic & Bob, Smith Editor: Michelle Czukar Assistant Editor: Laura McMillan Colourist/Transfer: Alter Ego Visual Effects: Andrew Hobbs Producer: Janice Rebelo Audio House: The Eggplant Music Director: Adam Damelin Account Director: Neil MacLellan Account Executive: Sarah Leveille Associate Creative Direction: Andy Brokenshire

People are busy during the hectic holiday season. So to get them to pay attention and donate to SickKids, we gave them a massive dose of perspective by showing them what sick children are going through at the very same time. For nearly two months we ran a new ad every day, each featuring a new patient.This is the story of Kael, a 7-year-old who spent more than 336 days in the hospital.

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