Year: 2016
Category: Packaging Design - Series
Title: Brainy Pen Co. Packaging Design

As someone who has recently discovered the joys of hand lettering, I was excited to rebrand cursive for a class assignment! Knowing that cursive is often considered stuffy and antiquated, I gave my packaging a bright, modern aesthetic. To challenge the widespread belief that cursive is obsolete in the digital age, I emphasized cursive's concrete mental benefits that have the potential to improve everyone's daily life.


Student: Christine Wilson Program: Graphic Design School: Savannah College of Art and Design Instructor: Lisa Babb

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The 2017 Applied Arts Awards launch on November 25, 2016! This is the first time the call for entry will be open for all programs at the same time. Stay tuned for more exciting developments as we celebrate the 25th anniversary of our awards.