Inspiring Connections Integrated Campaign

Integrated Campaign

2014

Cossette

Company: Cossette Client: Royal Roads University Creative Direction: Michael Milardo Art Direction: George Lin Copywriting: Pierre Chan Account Supervisor: Robyn Smith, Julia Mitchell Agency Producer: April Haffenden Photography: Clinton Hussey Development: Sean Mitchell Account Coordinator: Philippa Groom Production Artist: Connie Fu, Richard Parkes Media: Sarah Morris, Sarah Wickers Production Company: Xibita

Graduates of Royal Roads University consistently say their educational experience was life changing. But how do we share this, without resorting to the infamously typical testimonial ad? We started an online recruitment campaign that asked graduates to volunteer their personal phone numbers, emails and LinkedIn profiles to be shared with complete strangers -- providing honest, unfiltered opinions.