Rashers
Craft Calligraphy/Handlettering - Single
2015
Leo Burnett, Toronto
Leo Burnett, Toronto Chief Creative Officer: Judy John Creative Direction: Lisa Greenberg Copywriting: Morgan Kurchak Art Direction: Kristina Marija Valiunas Designer: Kristina Marija Valiunas Illustration: Kristina Marija Valiunas Agency Producer: Anne Peck
Admit it. Everything would be better if it was wrapped in bacon. Pizza is better with bacon, potatoes become the best thing on the planet when they have bacon, and even bacon is better with more bacon. The secret to happiness? Take a mystery, wrap it in an enigma, and wrap all of it in bacon. That’s why there’s Rashers. It’s a temple of bacon. And probably the reason God invented pigs.