WWF Calligraphy series

Craft Calligraphy/Handlettering - Series

2016

john st.
t: 416-593-3729
e: reagan.johnston@johnst.com
w: johnst.com

john st. Executive Creative Direction: Angus Tucker, Stephen Jurisic Design Director: Mooren Bofill Designer: Andrew Passas Associate Creative Direction: Hannah Smit Copywriting: Jessica Schnurr, Simon Craig Art Direction: J.P. Gravina Account Director: Melissa Tobenstein

Canadians use about 3.7 times our share of the earth’s available resources each year, and wildlife populations worldwide have declined by 52% over the past 40 years. We Are All Wildlife is a new campaign from the World Wildlife Foundation designed to showcase the similarities between wildlife and humans. By highlighting the common ground we share with the animal kingdom viewers are able to immediately see how we all share this planet together.

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