Our Family Knows Glasses

Craft Motion/Animation - Single

2016

Design Army
w: designarmy.com

Design Army Chief Creative Officer: Pum Lefebure Creative Direction: Jake Lefebure Art Direction: Mariela Hsu, Sucha Becky Designer: Gabriela Hernandez Director: Dean Alexander Cinematographer: Dean Alexander Editor: David Grossbach Copywriting: Mark Welsh Makeup Artist: Dale Johnson Stylist: Michelle Onofrio

Approached by Georgetown opticians to rebrand the venerable 30-year old retailer of fine eyewear, we looked no further than the Voorthuis family for our inspiration. We created a short fashion film as the centerpiece of the rebrand campaign. Shot in a quirky, creative way with a high-fashion sensibility and a healthy dose of wit, the film tells the story of three characters — Isaac, the father; Irene, the daughter; and Ivan, the son.