Enbridge Annual Report and CSR

Annual Report - Series

2015

Leo Burnett, Toronto

Leo Burnett, Toronto Chief Creative Officer: Judy John Creative Direction: Lisa Greenberg, Ryan Crouchman Copywriting: Ian Fraser Art Direction: Man Wai Wong Designer: Man Wai Wong, Edmond Ng Illustration: Man Wai Wong Agency Producer: Laurie Filgiano Print Producer: Kim Burchiel, Bernice Banigan Account Director: Alexandria Thoms Account Executive: Hazel De Vela Planner: Brent Nelsen Photography: Rama Knight, Roth & Ramberg, Gerard Yunker

As part of their corporate brand refresh, Enbridge needed to update the design of their Annual Reports. Colour blocking easily distinguishes various business sectors, while large display copy, illustration and info-graphics help viewers digest a mix of complex content. Corporate Social Responsibility Reports are designed in a newspaper format to underscore the immediacy and authenticity of their content. This new direction provides a clarity and simplicity of design which is unique to this sector.

Share
|