FEEL. THINK. DO.

Brochure/Catalogue - Single

2015

Design Army
e: info@designarmy.com
w: designarmy.com

Design Army Creative Direction: Pum Lefebure, Jake Lefebure Art Direction: Sucha Becky, Mariela Hsu Designer: Bryan Minnich SR. Art Director (Neenah): Tom Wright Client: Neenah

In a world overrun by the three-second feed, paper is a powerful tool to induce an authentic, emotional reaction. Consumers are driven by desire, which is why Neenah Paper’s latest “Feel Think Do” promotion resonates. Feelings that can only come from luxurious touch, powerful sensation, and beautifully textured paper are presented to designers. This enriching experience presents the power of paper to touch hearts first, to then change minds, and finally, to inspire action.