Dans la gueule du loup

Logo/Wordmark/Brand Identity - Single

2015

TAXI Montréal
t: 514-842-8294
w: taxi.ca

TAXI Montréal Art Direction: Nicolas Rivard Client: Caroline Forget

Dans la gueule du loup is a small butcher shop specializing in pork. Launched in a neighbourhood with lots of competition, it needed a simple yet striking identity that would capture the essence of its specialty, and speak to the adventurous appetites of the local meat-devouring foodies. The French expresssion Dans la gueule du loup (literally translated as In the mouth of the wolf ) is equivalent to the English expression Into the lion's den.