Capital Benoit | 25th anniversary

Logo/Wordmark/Brand Identity - Series

2016

lg2boutique
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lg2boutique Creative Direction: Claude Auchu, David Kessous Design: ÉLise Cropsal Copywriting: Véronique Gingras Account Executive: Marion Haimon Production: lg2fabrique Client: Capital Benoit

Capital Benoit called on lg2boutique to overhaul its identity after twenty-five years of existence. The studio developed their visual signature and stationery, a new logo and communications pieces related to the event celebrating the 25th anniversary of Capital Benoit. The visual signature brings together modern elements with elements that reflect the ancestral family expertise. The forge, an important historic element for the Benoit family, served as the inspiration and foundation of the new identity.