Trident Cycle Works

Logo/Wordmark/Brand Identity - Single

2015

Overdrive Design Ltd.
t: 416-537-2803
e: james@overdrivedesign.com
w: overdrivedesign.com

Overdrive Design Ltd. Creative Direction: James Wilson Designer: Holland Freund Client: Trident Cycle Works

Our studio was so impressed by the quality of work that Trident Cycle Works produces, that we offered to design their visual identity. The logo consists of a skull with bicycle components including a bike seat for the nose, half a bicycle for the eyes, and gears for the jaw. One of the eyes was represented through an X to indicate a broken bike, the kind of work the client gets in his shop.