BLIS

Craft Printing - Series

2014

Y&R Canada

Y&R Canada Chief Creative Officer: Israel Diaz Creative Direction: Trevor Schoenfeld Art Direction: Natee Likitsuwankool Writer: Natee Likitsuwankool Print Producer: Antoinette St. Angelo Retouching: John Lalousis Photography: Shutter Stock

This poster campaign was created to inform and educate prospective customers on Ford’s new feature – BLIS or Blind Spot Information System. Using multiple-beam radar, BLIS automatically detects and warns the driver when another vehicle enters his or her blind spot. The posters were placed in Ford dealership showrooms in proximity to vehicles that were equipped with BLIS.

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