Phood Station

Logo Applications - Series

2015

Paprika
w: paprika.com

Paprika Art Direction: René Clément Creative Direction: Louis Gagnon

Phood Station, a company that develops innovative food products, appealed to Paprika to design its visual identity program. To us, an upside-down logo seemed appropriate to represent their tenacity to rethink generally accepted ideas. The use of a tongue-evoking shape allowed us to bring the concept of “taste” to the fore. Through an overly simple but joyful cutting reminiscent of pastry cutters, the letterhead design reflects Phood Station’s playful nature.