Elvis Sign

Environmental/Signage - Single

2015

Zulu Alpha Kilo

Zulu Alpha Kilo Creative Direction: Zak Mroueh Art Direction: Allan Mah Writer: Nick Asik Photography: Jamie Morren Retouching: Brandon Dyson Mac Artist: Greg Heptinstall Agency Producer: Kari Macknight Dearborn, Kate Spencer Account Director: Dic Dickerson, Nevena Djordjevic Agency Planner: Zoe Neuma Client: Rosemarie O’Brien

To promote Collingwood Elvis Festival, the world's largest Elvis Presley festival, we created a campaign playing off the iconic image and music of Elvis Presley. We manufactured and installed custom ‘Elvis Has Left the Building’ exit signs in businesses in Collingwood, Toronto and surrounding areas. The signs were also given away to fans on social media. The demand for the signs became so great that they’re currently being mass-produced as official Elvis Priestley memorabilia.