The Pillar Project
Environmental/Signage - Series
2016
Blue Hive Canada
Blue Hive Canada Executive Creative Direction: Serge Pennings Creative Direction: Allen Kwong Art Direction: Barry Hann Writer: Jennifer Durning Retouching: Greg Curran Producer: Betsy Tran Editing: Madelaine Rumball Account Supervisor: Kimberly Ong, Kristine Black Account Executive: Grant Nych, Laura Curridor
Blue Hive Toronto comprises merged teams of employees from several different agencies and disciplines. To promote a sense of belonging in the new company, we designed an installation using every employee’s business card. Three unique intertwining motifs echo the company’s multi-hexagonal logo. The pillars make it easy for people to learn about their new teammates and their respective roles, while the design represents the strength of Blue Hive’s interconnected team.