The Pillar Project

Environmental/Signage - Series

2016

Blue Hive Canada

Blue Hive Canada Executive Creative Direction: Serge Pennings Creative Direction: Allen Kwong Art Direction: Barry Hann Writer: Jennifer Durning Retouching: Greg Curran Producer: Betsy Tran Editing: Madelaine Rumball Account Supervisor: Kimberly Ong, Kristine Black Account Executive: Grant Nych, Laura Curridor

Blue Hive Toronto comprises merged teams of employees from several different agencies and disciplines. To promote a sense of belonging in the new company, we designed an installation using every employee’s business card. Three unique intertwining motifs echo the company’s multi-hexagonal logo. The pillars make it easy for people to learn about their new teammates and their respective roles, while the design represents the strength of Blue Hive’s interconnected team.

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