University of Alberta - Student Residence Tunnels

Environmental/Signage - Series

2015

Berlin Advertising and Public Relations
t: 587-708 - 2560
e: info@brln.ca
w: brln.ca

Berlin Advertising and Public Relations Account Director: Justin Archer Creative Direction: Michael Brechtel Art Direction: Mazi Javidiani Designer: Elizabeth Schowalter Account Manager: Melanie Mok Account Coordinator: Zachary Fritze

A transformation of tunnels that were, at best, institutional into something drawing residents into their new home. The tunnels had become outdated - and at times inappropriate. You can imagine the impression that a sexualized Batman or a mural extolling the fun of over-drinking left with parents and young students. Our solution: anamorphic paintings giving each student a unique experience as they pass into the towers that would be their home away from home.