BAnQ
Retail Applications - Series
2015
Cossette
Cossette Client: BAnQ / Bibliothèque et Archives nationales du Québec Chief Creative Officer: Antoine Bécotte Creative Direction: Barbara Jacques Associate Creative Direction: Richard Bélanger Art Direction: Chantal Gobeil, Claudie Grenier-Côté, Richard Bélanger Account Executive: Jo-Annie Tétreault VP Branding: Nathalie Houde Graphic Designer: Daniel Cartier, Nathalie Boucher
The Bibliothèque et Archives Nationales du Québec (BAnQ) is the province’s largest cultural institution.To start a new chapter and inject more energy into their communications, the BAnQ needed to present a fresh, welcoming and powerful identity. It can be taken apart and put back together to create numbers, colourful shapes and playful characters that are used as graphic elements in all of the BAnQ’s communication, reminding of the endless stories found within its walls.