North West Comedy Fest

Logo/Wordmark/Brand Identity - Single

2014

Rethink
t: 6046858911
e: awards@rethinkcanada.com
w: rethinkcanada.com

Rethink Creative Direction: Ian Grais, Chris Staples, Steve Cousins Writer: Jordan Cohen Designer: Sofia Pona Print Producer: Kerry Bhangu Studio Artist: Tom Pettapiece Account Manager: Daylan Wong

Vancouver's newest comedy festival wanted to launch with a look that ignored the expected stand-up symbols of microphones and stools. The owl, like the event's target, is commonly found in the Pacific Northwest and sees everything. The clash of human mouth over the unnaturally coloured animal perfectly demonstrates the gritty, funny side of the Northwest and its comedy fans.