Underline Jogo Bonito

Poster - Series

2015

Underline Studio
w: underlinestudio.com

Underline Studio Creative Direction: Fidel Peña, Claire Dawson Designer: Fidel Peña, Claire Dawson, Clea Forkert, Cameron McKague, Yosub Jack Choi Design Studio: Underline Studio Client: Underline Studio Printing Company: Andora Graphics Inc.

Underline created the "Jogo Bonito", or The Beautiful Game, series of posters to celebrate the 2014 World Cup in Brazil. The posters are based on the teams’ nicknames, best plays and players to date. They celebrate our favourite teams, making the beautiful game more beautiful. The posters were exhibited and sold in an event at Bar Neon in Toronto, for which we created promotional materials.