Happy Moving Day

Poster - Series

2016

Cossette

Cossette Client: McDonald's Canada Chief Creative Officer: Antoine Bécotte Associate Creative Direction: Vicky Morin Art Direction: Simon Caspar Copywriting: Alexandre Emond Turcotte Art Direction: David Theroux Creative Direction: Janine Hopkinson VP, Lead Client: Sebastien David Account Director: Andree Losier Account Executive: Annie Woang

In Quebec, there is a single day of the year traditionally reserved for moving: July 1, the day most leases roll over. To make a friendly nod to Quebecers on the move, a series of handcrafted visuals was launched around the city. The tapes that are so handy before and after a move were given a McDonald’s twist: masking tape, electrical tape, and packing tape were used to recreate iconic menu items.