Pink Shirt Day

Pro Bono Design - Single

2015

Rethink
t: 416-583-2178
e: awards@rethinkcanada.com
w: rethinkcanada.com

Rethink Creative Direction: Rob Tarry Art Direction: Felipe Mollica, Carson Ting Copywriting: Darien Campbell Print Producer: Kerry Bhangu Creative Direction: Chris Staples, Ian Grais Photography: Jens Kristian Balle Studio Artists/Typographers: Jonathon Cesar, Tom Pettapiece, Jan Day Account Manager: Marjo Durand Account Director: Chelsea Stoelting

Pink Shirt Day is on February 25th. It’s a special day when we wear a pink shirt and we stand up against bullying. For this year’s PSA, to raise awareness for anti-bullying programs, we shifted the focus to what motivates the bullies themselves so we can help bullies not be bullies.